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U.S launches ACTV, AMPP to Foster Exchange Programs of Creatives to the United States


U.S launches ACTV, AMPP to Foster Exchange Programs of Creatives to the United States

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U.S launches ACTV, AMPP to Foster Exchange Programs of Creatives to the United States

The United States has unveiled two groundbreaking initiatives, the Africa Creative TV initiative (ACTV) and the American Music Mentorship Program (AMMP), aimed at promoting exchange and residencies of creatives to the United States. Additionally, plans are underway to establish a ‘Window on America’ hub at the University of Lagos campus.

Assistant Secretary of State for Educational & Cultural Affairs, Lee Satterfield, made this announcement during a policy speech on the “Importance of Cultural Diplomacy in Africa.”

ACTV and AMMP are Community College Initiative programs designed to serve as platforms for professional development and networking. The ‘Window on America’ hub will provide information on studying in the United States, workforce development training opportunities, exposure to American culture, and access to fast and free Internet for university students and faculty.

ACTV is tailored specifically for TV writers, producers, and below-the-line professionals, aiming to nurture professional growth and facilitate networking opportunities. Eight TV projects will be selected to participate in a comprehensive four-week residency at the University of Southern California in Los Angeles in 2024, collaborating closely with U.S. professionals.

AMMP, a collaborative initiative between the U.S. Department of State and the Grammys, seeks to bring international mid-career music industry professionals to the United States for mentorship and networking opportunities. It aims to cultivate a thriving professional music industry ecosystem locally, nurture creative talent, and strengthen the global creative economy.

Satterfield emphasized the United States’ commitment to leveraging education to unlock the potential of the creative economy. He highlighted the profound relationship between the United States and Nigeria, mentioning academic endeavors and cultural exchanges, including initiatives like The Mandela Washington Fellowship for Young African Leaders and partnerships with U.S. tech giants through TechWomen and TechGirls.

Satterfield encouraged further exploration of these opportunities through the U.S. Mission’s social media channels, expressing confidence in the U.S.-Nigeria partnership’s ability to address shared challenges and create a brighter future for Nigeria, Africa, and the world.

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